Zappar & Asda host a reality enabled Easter Egg hunt!

Zappar and Asda bring to life the classic Easter Egg Hunt

Zappar, the leaders in Augmented Reality (AR) - enabled products and entertainment experiences, has teamed up with Asda supermarket for the UK’s first-ever augmented reality enabled Easter Egg Hunt. Asda shoppers will be delighted to set off on an in-store Easter Egg Hunt, guided by an augmented reality Easter Bunny powered by Zappar. The fun will be taking place from 10am – 4.30pm on Saturday 23^rd March.

Specially designed Easter Egg point of sale will be hidden around almost 400 Asda stores across the UK for children and adults to discover. When zapped using the Asda app, each egg will transform into virtual 3D Easter Eggs revealing an Easter Bunny hidden inside that will display a secret letter. The letters will form a password that once completed, will entitle the successful treasure hunters to a free gift!

Shoppers will only need to download the free Asda app onto a smartphone or tablet and then get zapping in Asda stores across the country. The fun starts when the Easter Bunny will leap out of his hole from a floor mat and tell kids and their parents all about this magical hunt. It will also be possible to pose with the AR Easter Bunny to take photos and video to share with friends!

For those without a smartphone there will be Events staff on hand with iPads so everyone can enjoy the fun.

And the magic of this augmented reality Easter Egg Hunt does not end in store! Participants will be able to take home a face mask from stores that when zapped, replaces the wearer’s head with that of the Easter Bunny.

This exclusive experience has been made all the more possible with the recent installation of Wi-Fi in all Asda stores.

Max Dawes, Head of Partner Relations at Zappar, said: “Our specialism at Zappar is in creating AR-enabled products and entertainment experiences! Everyone loves an Easter Egg Hunt; it is definitely one of the highlights of the holiday in many children’s minds. To be able to provide a sprinkle of Zappar magic dust to the in-store experience and create the first ever augmented reality Easer egg hunt in partnership with Asda on such a grand scale is just fantastic.”

Steph Hughes, Head of Events Marketing at Asda added, “The AR Easter Egg Hunt is a great way to get across the Asda personality and another example of how Asda stores are a destination for mums and kids. We are really exciting to be embracing this new technology and incorporating it into the Asda app.  Hopefully everyone enjoys meeting the Easter Bunny!”

Kate Cuthbertson, Head of Mobile Innovation at Asda added, “More than two million Asda mums have already downloaded our mobile grocery app to do their online shopping with, saving them stacks of time which they can then spend with their families. We are now looking at how the app can come to life inside our stores so we can help make the shopping experience more fun and enjoyable for them and their families. Free WiFi in all our stores opens up all sorts of exciting opportunities, including the use of augmented reality (AR).  Our Easter Egg hunt is a fun way to promote the Asda mobile app to even more of our customers, demonstrating how easy it is to use, while wowing them some amazing new AR technology.”

Zappar for iPhone, iPod and iPad:

http://itunes.apple.com/us/app/zappar/id429885268?mt=8

For Android:

https://market.android.com/details?id=com.zappar.Zappar

Lush Easter Collection & gift ideas

Donkey Oaty

£1.95/120g

Donkey Oaty Ballistic

All Lush products are handmade in the Lush Kitchens. This lovely donkey smells of their chocolate scented Charity-Pot lotion and is packed full of rice paper ribbons. This will leave your skin feeling soft and it's colour spectacular of summery colours will send the dreariness of winter packing once and for all. This is a very fun and surreal Easter gift for kids.

Fluffy Egg

£2.95/140g

Fluffy Egg Ballistic

Egg-cellent, sweet and outrageously camp bath ballistic egg, made fresh by hand in the Lush Kitchens. This ballistic is great for kids and anyone who loves the bubblegum and banana scent of Snow Fairy shower gel (a Christmas special). It'll transform the waters into a pink wonderland of candy floss sweetness and scent your body for the rest of the day. Layer is with Godmother soap and you'll be irresistible. This Fluffy Egg makes a perfectly fluffy Easter gift for girls and guys with a sense of humour.

Hippy Chick

£1.90/75g

Hippy Chick Ballistic

Chicks everywhere need this zesty grapefruit bath ballistic. The bohemian, refreshing scents of frankincense and citrus essential oils will perk up even the most boring baths as it fizzes off into the water. Drop it in when you're in need of a spring in your step this Easter. Anyone who loves grapefruit-loaded Happy Hippy shower gel will love the Hippy Chick. It;s clucking great, so buy-buy-birdy.

Happy Easter Gift

£12.95/500g

Happy Easter Gift Set

Let's face it, Lush Bath Ballistics are better than chocolate. So this year, you can give a Ballistic egg to wish someone a 'Happy Easter' rather than giving them the choccy alternative. With zero calories, three different ballistics (Avobath, Fluffy Egg and Hippy Chick), as well as a mini Knot-Wrap that you can use again and again, you're bound to give a very Happy Easter indeed.

Bunny Knot-Wrap

£2.50/3g

Bunny Knot-Wrap

Have you tried knot-wrapping? Knot-Wraps are a great fabric alternative to paper wrapping (you can use them again and again, or fashion them into a stylish kerchief or scarf - the possibilities are endless!) Now you can knot-wrap at Easter with this fun little Bunny Knot-Wrap. You can wrap him around your bath ballistics, your Fluffy Egg or even a bar of soap.