SPRING IN TO ACTION WITH BRANTANO AND TOMMY’S – AND HELP SAVE TINY LIVES
Celebrity mum Nancy Sorrell launches 2012 ‘New for Old’ campaign with baby charity Tommy’s and Brantano Footwear
Anyone looking for a good excuse to revamp their shoe collection after the winter months can get a helping hand from Brantano – and in turn give baby charity Tommy’s a helping hand to save tiny lives.
On Monday 27th February 2012 the ‘New for Old’ campaign with Tommy’s & Brantano Footwear launches: the campaign asks people to give shoes they no longer want to their nearest Brantano store nationwide from Monday 27th February to Sunday 25th March. Brantano will donate 20p to Tommy’s for every pair of shoes handed in, to help fund the charity’s research into pregnancy complications such as miscarriage, premature birth and stillbirth.
Model, TV presenter and mum, Nancy Sorrell, is backing the campaign and asking everyone to follow in her own – very colourful – footsteps. She says: "I’m sure we’re all guilty of hoarding lots of shoes we never wear – I know I am! But anyone that’s had a complication in pregnancy will know how valuable Tommy’s is, and the work they do in helping more people to have healthy babies is so important. By handing over your shoes to Brantano stores you can help the charity’s research into pregnancy complications, and help other mums to become mums.”
Furthermore, customers who bring in their old shoes will also receive a £10 off voucher to redeem against any purchases of £40 or more at Brantano Footwear – giving you further help when it comes to kick-starting your spring wardrobe.
Tommy's funds vital research into pregnancy complications, in the hope that fewer families in the UK suffer the trauma of losing a baby at pregnancy or birth.
Unfortunately pregnancy complications - such as premature birth, miscarriage and stillbirth - are more common than people think:
- 1 in 4 UK women lose a baby at pregnancy or birth
- Every day in England and Wales alone, around 290 women experience a miscarriage, approximately 149 babies are born prematurely and 10 babies are stillborn.
- In Scotland, about 25 women experience a miscarriage and 2 babies are born preterm every day, and one baby is stillborn every second day.
This is why Tommy’s funds internationally-renowned research into pregnancy problems. The charity also provides a free information service to educate all parents-to-be about health in pregnancy, and offers bereavement counselling support for anyone that has lost a baby during pregnancy or birth.
‘New for Old’ will be running from Monday 27th February to Sunday 25th March 2012 in all Brantano stores nationwide. For more information visit www.tommys.org/newforold and for your nearest store go to www.brantano.co.uk.