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Monday, May 23, 2011

Three uncovers Britian's 'Midnight Mums'

Half of all UK mums (48%) admit to going online in the depths of the night just to get everything done, according to research by Three. With many resorting to catching up online at night, a third of mums (33%) now get less than six hours of sleep!

The survey of 3,000 mums across the UK found that they are avid internet users, with a third (28%) going online for at least an hour a day. As well as looking for parent advice and activities for children, the top online activities are E-mail, online banking, staying in-touch with friends on Facebook, looking for money saving tips and vouchers, as well as reading the news.

Research confirms that mums are always on the go, with most mums (82%) now having less than an hour of 'me time' a day, leaving the majority of mums (78%) stressed on a daily basis.

Three is working with celebrity mum Denise Van Outen and reaching out through NCT members, to help show mums the benefits of smartphones and having internet on the go - as the research indicated that mums can save 135 hours a year by having the internet while out and about.

Mobile internet on smartphones help mums keep connected and gives them the freedom to be online for both work and play, wherever they are, and at a time most convenient to them. Thanks to Three's All-You-Can-Eat data they can now do this without worrying about the cost.

Speaking about how mobile internet can help the modern mum, Sally Horrox from NCT said: "NCT wants people to have a parenting experience that enriches their lives and gives them confidence. Sharing information with a network of parents is a great support and benefit in parenthood, and this is what NCT is all about. The many ways that mobile internet is helping parents make connections is a great additional support for parents."
"We've noticed more of out members accessing out site and newsletter on their phones, which is one of the reasons we've launched out NCT Babychange app, helping parents save time when looking for quality baby changing facilities."

Celebrity mum of one, Denise Van Outen added: "My daughter has just turned one and keeps me constantly busy, so I can certainly empathise with busy mums."
"I love the internet and often tweet or go online late at night when I get some down time. Becoming a smartphone savvy has been a great eye opener and I've enjoyed making dead time, such as standing in shopping queues and waiting for friends, more productive. With the help of some amazing apps I now have instant access to my E-mails, bank accounts, news and travel updates at my finger tips."

Sylvia Chind from Three explained: "Our research shows that mums are particularly stretched for time and are really optimistic about how mobile internet could help them claim some of this time back. We want to share hints, tips and tricks on what mums can do with mobile internet to help their lives run more smoothly."
"We want to reach out to as many mums as we can. Our aim is to give mums confidence and peace of mind when it comes to using the mobile internet and smartphones, which is why we offer truly unlimited data on both pay as you go and contract plans."

Three is also launching a nationwide competition to find the UK's Busiest Mum. There is the chance to win an all-expenses-paif family holiday to the Caribbean for one deserving mum and her family. There are also BlackBerry smartphones available to time. To enter visit Three's Facebook page at

**Research was carried out by OnePoll in March 2011 for Three. The research was carried out amongst 3,000 mums with children under 16 years old in the UK **

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