mobility brand Bugaboo proudly announces its latest collaboration with legendary pop artist Andy Warhol
Andy Warhol + Bugaboo
He is one of the world’s leading influential figures in contemporary art and culture, and his work comprises some of the most iconic and recognisable imagery in art history. More than twenty-five years after his death, Andy Warhol’s life and work continues to excite creative thinkers worldwide from Lady Gaga to Jay-Z and from Marc Jacobs to Bugaboo.
Andy Warhol’s innovative approach to art proved an inspiration for the mobility design company, which itself is driven by a passion for innovation. From May 2013 Bugaboo and the Andy Warhol Foundation for the Visual Arts start their multi-year creative collaboration with the spring launch of Warhol-inspired pushchair accessories. The collaboration celebrates the artist’s love for children’s inquisitive and creative minds and his ability to create timeless work that transcends any age or time period.
a multi-year creative collaboration
During these initial two years (2013-2014), Bugaboo will present multiple collections. “With every new collection we look to further unfold the authenticity, style and originality of Andy Warhol’s extraordinary legacy”, says Madeleen Klaasen, Chief Marketing Officer Bugaboo International. Michael Hermann, Head of Licensing at the Andy Warhol Foundation, is excited about the collaboration: “We love working with brands that understand the relevance of Warhol’s influence on contemporary art and culture, and who create products that reflect his sophisticated sense of design. Needless to say, Bugaboo perfectly fits that description”.
In spring 2013, Bugaboo introduces not one, but two collections. Warhol’s well-known iconic ‘Flowers’ are used in The Flowers Collection while the lesser known and playful ‘Cars’ are featured in The Cars Collection.
the flowers collection
With the Flowers series Andy Warhol explored his fascination with the fragility and beauty of flowers. Showcasing an eclectic mix of bright red and charcoal black, the selected print is both sophisticated and fun. The Flowers print is used on the sun canopy and tailored fabric set for the Bugaboo Bee, Bugaboo Cameleon³, and the Bugaboo Donkey. In addition, Bugaboo introduces a striking Flowers parasol, including Warhol’s famous print in light blue and green.
￼the cars collection ￼
Warhol’s images, which have become icons of American contemporary art, include an array of familiar products, like Coca-Cola and Campbell’s Soup cans. Automobiles were another, though lesser known, focus of his artistic interests. The chosen print origins from 1962 and represents a sense of movement tying in effortlessly with Bugaboo’s go-and- explore-in-style vision. The Cars Collection integrates a playful, bold and graphical print in black and off-white and is featured on the sun canopies and tailored fabric sets for the Bugaboo Bee, Bugaboo Cameleon3, and the Bugaboo Donkey.
in-store may 2013
The Flowers and Cars Collections include a tailored fabric set for the Bugaboo Cameleon³ £149.95 and the Bugaboo Donkey £149.95 and a Bugaboo Sun Canopy for the Bugaboo BEE £99.95 The Flowers parasol retails at £59.95. Both collections will be available in-store worldwide from May 2013. For a retailer near you, please visit bugaboo.com/retail-locator.
|Bugaboo Sun Canopy|